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Success Team Roles | Guide & Expectations

  • Writer: Monica Wiginton
    Monica Wiginton
  • Jun 30, 2025
  • 3 min read

Here's a comprehensive look at roles and expectations as part of the Success Team! Use this to keep track of your tasks, and direct points of contact


Event Producer - The Mastermind
  • Vibe: Calm, collected, and organized

  • Core Function: Oversees the full production, ensures overall quality, manages overall event marketing

  • Primary Role: Train and support each team member, manage, proofread, and distribute event materials, and hold the vision for the entire event from concept to execution


Event Coordinator - Logistics
  • Vibe: Calm, collected, and organized

  • Core Function: Oversees the full production of conference materials

  • Primary Role: Create all event materials, hold standards for event brand, keep conference organized, ensure smooth event run


Marketing Team
  • Vibe: Supportive, inviting, and on-the-move

  • Core Function: Support success team in marketing conference

  • Point Of Contact: Producer


Director - Visibility Maven
  • Vibe: Energized, communicative, and strategic

  • Core Function: Drives momentum, visibility, and alignment

  • Primary Role: Manage internal communications, create community buzz, and ensure sessions and content receive the right exposure at the right time

  • Point Of Contact: Producer

Phase 1: Pre-Conference

Phase 2: Conference

Phase 3: Post-Conference

Attend Leveraging Your Conference Experience, Conference Presentation Masterclass, Marketing GSDs, and Fall In Love With Follow Up sessions

Oversee opening of Conference Center Zoom at 8AM PT

Faciliate post-conference debrief to gather insight

Set intentions for the conference

Offer solutions to problems arise

Send reminders to Success Team for post conference tasks

Manage the Success Team

Support Organizer in running tech and keeping track of time

Begin conference switch-over

Schedule and Attend Dress Rehearsal

Run through conference checklist to endure readiness


Manage Cast Dashboard



Organizer - The Showrunner
  • Vibe: Charismatic, composed, and action-oriented

  • Core Function: Manages the live event logistics and flow

  • Primary Role: Coordinate speaker sessions, manage timing and transitions, and keep the experience smooth, high-energy, and on brand

  • Point Of Contact: Director

Phase 1: Pre-Conference

Phase 2: Conference

Phase 3: Post-Conference

Attend Leveraging Your Conference Experience, Conference Presentation Masterclass, Marketing GSDs, and Fall In Love With Follow Up sessions

Open conference zoom and create Green Room

Close zoom

Send speakers reminders and host Dynamic Speaker Success GSDs

Collect event materials and links (action planner, event slides)

Send out feedback survey

Maintain communication with Producer to collect necessary materials

Wrangle late speakers

Manage and organize conference recordings

Create cast chat

Run slides, spotlight speakers, manage crowd



Keep track of event timing


Mentor - The Guide & Strategist
  • Vibe: Knowledgeable, approachable, and results-driven

  • Core Function: Provides thought leadership, practical tools, and mentorship

  • Primary Role: Lead workshops, support implementation, and help participants connect conference insights to their own long-term goals

  • Point Of Contact: Director

Phase 1: Pre-Conference

Phase 2: Conference

Phase 3: Post-Conference

Attend Leveraging Your Conference Experience, Conference Presentation Masterclass, Marketing GSDs, and Fall In Love With Follow Up sessions

Greet attendees while speakers are in Green Room and maintain lively atmosphere

Facilitate a challenge

Promote conference to community

Read definitions, workshops, and summary

Share testimonials of attendees experience

Recruit new membership to attendees

Invite attendees to challenge

Promote the community

Write blog posts about each topic

Monitor chats and collect testimonials


Prep your workshop



Moderator - The Connector
  • Vibe: Friendly, persuasive, and detail-oriented

  • Core Function: Supports speaker engagement and ensures smooth facilitation

  • Primary Role: Recruit presenters, moderate panels, and guide discussions to ensure inclusivity and alignment across sessions

  • Point Of Contact: Director

Phase 1: Pre-Conference

Phase 2: Conference

Phase 3: Post-Conference

Attend Leveraging Your Conference Experience, Conference Presentation Masterclass, Marketing GSDs, and Fall In Love With Follow Up sessions

Print or prep discussion questions

Schedule follow-up meeting with speakers

Recruit and onboard speakers

Supports speakers in the Green Room before the conference

Share testimonials of speaker experience

Go live with speakers to promote conference

Moderate panel discussions

Promote the speaker GSD sessions

Understands flows and cues

Introduce speakers by reading their bio



Add color to dead space



Facilitate 'Tell Us What You Think'



Speaker Journey - Ideal Goals For Speaker Client Journey

Speaker Point of Contact: Moderator

  • Recruited as speaker and onboarded​

  • Attends masterclasses (Regyna, Monica, Jean, Colleen)​

  • Speaks on conference​

  • Attends GSDs​

  • Signs up for Mingle Membership


Attendee Journey - Ideal Goals For Attendee Customer Journey

Attendee Point of Contact: Production Team/Success Team

  • Sees event marketing/Invited by speakers and buys ticket​

  • Attends conference, participates in exercises, utilizes action planner with free offerings​

  • Attends scheduled GSDs​

  • Signs up for Mentor challenge​

  • Signs up for Mingle Membership

 
 
 

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