Success Team Roles | Guide & Expectations
- Monica Wiginton
- Jun 30, 2025
- 3 min read
Here's a comprehensive look at roles and expectations as part of the Success Team! Use this to keep track of your tasks, and direct points of contact
Event Producer - The Mastermind
Vibe: Calm, collected, and organized
Core Function: Oversees the full production, ensures overall quality, manages overall event marketing
Primary Role: Train and support each team member, manage, proofread, and distribute event materials, and hold the vision for the entire event from concept to execution
Event Coordinator - Logistics
Vibe: Calm, collected, and organized
Core Function: Oversees the full production of conference materials
Primary Role: Create all event materials, hold standards for event brand, keep conference organized, ensure smooth event run
Marketing Team
Vibe: Supportive, inviting, and on-the-move
Core Function: Support success team in marketing conference
Point Of Contact: Producer
Director - Visibility Maven
Vibe: Energized, communicative, and strategic
Core Function: Drives momentum, visibility, and alignment
Primary Role: Manage internal communications, create community buzz, and ensure sessions and content receive the right exposure at the right time
Point Of Contact: Producer
Phase 1: Pre-Conference | Phase 2: Conference | Phase 3: Post-Conference |
Attend Leveraging Your Conference Experience, Conference Presentation Masterclass, Marketing GSDs, and Fall In Love With Follow Up sessions | Oversee opening of Conference Center Zoom at 8AM PT | Faciliate post-conference debrief to gather insight |
Set intentions for the conference | Offer solutions to problems arise | Send reminders to Success Team for post conference tasks |
Manage the Success Team | Support Organizer in running tech and keeping track of time | Begin conference switch-over |
Schedule and Attend Dress Rehearsal | Run through conference checklist to endure readiness | |
Manage Cast Dashboard |
Organizer - The Showrunner
Vibe: Charismatic, composed, and action-oriented
Core Function: Manages the live event logistics and flow
Primary Role: Coordinate speaker sessions, manage timing and transitions, and keep the experience smooth, high-energy, and on brand
Point Of Contact: Director
Phase 1: Pre-Conference | Phase 2: Conference | Phase 3: Post-Conference |
Attend Leveraging Your Conference Experience, Conference Presentation Masterclass, Marketing GSDs, and Fall In Love With Follow Up sessions | Open conference zoom and create Green Room | Close zoom |
Send speakers reminders and host Dynamic Speaker Success GSDs | Collect event materials and links (action planner, event slides) | Send out feedback survey |
Maintain communication with Producer to collect necessary materials | Wrangle late speakers | Manage and organize conference recordings |
Create cast chat | Run slides, spotlight speakers, manage crowd | |
Keep track of event timing |
Mentor - The Guide & Strategist
Vibe: Knowledgeable, approachable, and results-driven
Core Function: Provides thought leadership, practical tools, and mentorship
Primary Role: Lead workshops, support implementation, and help participants connect conference insights to their own long-term goals
Point Of Contact: Director
Phase 1: Pre-Conference | Phase 2: Conference | Phase 3: Post-Conference |
Attend Leveraging Your Conference Experience, Conference Presentation Masterclass, Marketing GSDs, and Fall In Love With Follow Up sessions | Greet attendees while speakers are in Green Room and maintain lively atmosphere | Facilitate a challenge |
Promote conference to community | Read definitions, workshops, and summary | Share testimonials of attendees experience |
Recruit new membership to attendees | Invite attendees to challenge | Promote the community |
Write blog posts about each topic | Monitor chats and collect testimonials | |
Prep your workshop |
Moderator - The Connector
Vibe: Friendly, persuasive, and detail-oriented
Core Function: Supports speaker engagement and ensures smooth facilitation
Primary Role: Recruit presenters, moderate panels, and guide discussions to ensure inclusivity and alignment across sessions
Point Of Contact: Director
Phase 1: Pre-Conference | Phase 2: Conference | Phase 3: Post-Conference |
Attend Leveraging Your Conference Experience, Conference Presentation Masterclass, Marketing GSDs, and Fall In Love With Follow Up sessions | Print or prep discussion questions | Schedule follow-up meeting with speakers |
Recruit and onboard speakers | Supports speakers in the Green Room before the conference | Share testimonials of speaker experience |
Go live with speakers to promote conference | Moderate panel discussions | Promote the speaker GSD sessions |
Understands flows and cues | Introduce speakers by reading their bio | |
Add color to dead space | ||
Facilitate 'Tell Us What You Think' |
Speaker Journey - Ideal Goals For Speaker Client Journey
Speaker Point of Contact: Moderator
Recruited as speaker and onboarded
Attends masterclasses (Regyna, Monica, Jean, Colleen)
Speaks on conference
Attends GSDs
Signs up for Mingle Membership
Attendee Journey - Ideal Goals For Attendee Customer Journey
Attendee Point of Contact: Production Team/Success Team
Sees event marketing/Invited by speakers and buys ticket
Attends conference, participates in exercises, utilizes action planner with free offerings
Attends scheduled GSDs
Signs up for Mentor challenge
Signs up for Mingle Membership



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